usage rights & licensing
Paying for an event-day package buys you the deliverables in that package — within the ownership tier you choose. Using photos or videos for purposes beyond that — promotional posters, sponsor materials, paid advertising, next year's marketing campaign — is a separate use case with separate pricing. This page explains the structure. Browse it below, or download the complete guide for every detail.
use cases at a glance
personal use
$25 per photo.
For riders, families, and competitors purchasing their own moment for personal social media or print. This rate is not transferable to a business, committee, or sponsor.
collaborative promo
$50 per photo
$40 each additional in the same order.
For committees and businesses sharing event photography on their own channels with a WCC tag or mention. The credit makes the lower rate possible.
exclusive promo
$100 per photo.
For committees using photos on their own channels without a WCC tag — posters, sponsor decks, next year's event promotion, marketing materials.
commercial
- Tier 1 to Tier 4 -
starting at $200.
For sponsors, businesses, and brands using photography in their own marketing or advertising. Priced by reach, duration, and scope.
why fees change based on use?
Four factors move the needle on licensing fees: reach (how many people will see it), duration (how long it will be used), purpose (whether it generates revenue or builds a brand), and exclusivity (whether anyone else can license the same image).
A photo on one family's wall has different value than the same photo on a year-long advertising campaign. The pricing structure scales fairly with how the content is actually being used — small local use stays accessible, large commercial use is priced for the value it creates.
Paying for credit is not the same as paying for a license;
both have their place, and both are spelled out in the full guide.
download the full pdf guide here