Usage rights & licensing
Paying for an event-day package buys you the deliverables in that package — within the ownership tier you choose. Using photos or videos for purposes beyond that — promotional posters, sponsor materials, paid advertising, next year's marketing campaign — is a separate use case with separate pricing. This page explains the structure. Browse it below, or download the complete guide for every detail.
Use cases at a glance
PHOTO LICENSINGFor riders, families, and competitors purchasing their own moment for personal social media or print. This rate is not transferable to a business, committee, or sponsor.
For committees and businesses using event photography on their own channels with a Belina Hooper Media credit. The credit makes the lower rate possible.
For committees using photos on their own channels without a credit — posters, sponsor decks, next year's event promotion, marketing materials.
For sponsors, businesses, and brands using photography in their own marketing or advertising. Priced by reach, duration, and scope.
Why fees change based on use
Four factors move the needle on licensing fees: reach (how many people will see it), duration (how long it will be used), purpose (whether it generates revenue or builds a brand), and exclusivity (whether anyone else can license the same image).
A photo on one family's wall has different value than the same photo on a year-long advertising campaign. The pricing structure scales fairly with how the content is actually being used — small local use stays accessible, large commercial use is priced for the value it creates.
Paying for credit is not the same as paying for a license; both have their place, and both are spelled out in the full guide.
HINTON, AB · BELINAHOOPERMEDIA@GMAIL.COM · 780-817-8919